Ashley Claire Simpson

If the past few years have taught us anything, it is that uncertainty is the only thing we can count on in today’s world. A global health crisis, unforeseen economic challenges, skyrocketing housing prices, labor shortages, and other events have impacted almost every industry – and every human – in the world.

In our last blog, we talked about our five takeaways from INTRCONNECT™ – the conference we hosted in January for members of the property insurance and property restoration industries. We summarized what we learned about how to future-proof carrier and contractor businesses for years to come.

In January, the CoreLogic® Protect team hosted its first-ever INTRCONNECT™ conference, where hundreds of property insurance and restoration professionals gathered to learn and collaborate with one another about the future of the industry – and how to remain relevant and successful within it. An overwhelmingly successful event, attendees of the conference enjoyed expert panel sessions, collaborative breakouts, and a number of networking opportunities to swap and enhance their ideas on the trends

Every day, threats to digitally-stored data grow in number and in complexity. With multiplying types of malware in today’s digital world, cloud-based software providers must build solutions with information security at their core. In order to protect customers and their sensitive data, software companies must be in a constant state of review of their products’ data security protocols.

Chances are, your enterprise has at least tens of thousands of digital assets – videos, photographs, graphics, and so on. And it might not surprise you that many companies use shared drives to manage all these files.

Every single company needs to have a digital presence. Since it’s impossible for your product to be everywhere, ready to display and show off to interested leads, you need the next best thing: visual representations of what your business will provide for customers, like high quality images and videos. That’s why it is important to execute an effective visual content marketing strategy, which in the words of the popular tool Canva, “uses graphics, images, video, and other visual material to marke

For enterprises everywhere – and across all industries – the disconnect between sales and marketing departments is a pervasive problem. This often-tense gap between sales and marketing teams is especially prevalent in large corporations, where teams are scattered geographically, they are focused on different verticals (and as a result, a wide spectrum of targets and customers).

We came away from the event with many valuable eCommerce perspectives. But if we had to name one key takeaway, it would be this – If you want to maximize business potential, you need to prioritize the customer experience and create rewarding buying journeys, rather than focus on just selling the product.

At some point across all industries, it’s inevitable: every business must grow. Think about it: how often do you actually hear business leaders say that they would be happy for their company to simply maintain “status quo”? (We’re going out on a limb to guess that you’d hear that rarely, if ever.)

Every day is a series of decisions – many of them so subtle and routine that you don’t even recognize them as choices. Take your daily online life, for instance: through every platform you log into, you have the option to engage with hundreds – even thousands – of pieces of content.

While you may hear about products that “sell themselves,” the reality is that every single offering requires some form of sales strategy. And any such strategy inevitably involves communicating properly to potential buyers so that prospective customers understand your unique value propositions – why people should turn to you, and what you sell, in order meet their demands.

When you hear the word ‘ecosystem,’ you might think about the meaning you learned in your high school biology class: a community of living things – people, animals, plants – and their relationship both with one another and with the physical environment they all call home. A digital ecosystem is not so different from a biological one: just swap out the physical environment with a virtual network and add technology solutions to the mix. Your organization’s digital ecosystem is defined by how all software platforms and other IT tools connect with one another, and with the people using them.

There’s always danger in getting too comfortable. Just about any aspect of life can (and will) change – and sometimes overnight. This is as true for people as it is for businesses. For instance, according to Episerver's B2B Digital Experience Report 2020, 17 percent of businesses leaders state that their top threat is “digitally native startups disrupting their industry.”

In October 2020, Episerver highlighted Digizuite in a case study about Etex Group’s digital transformation, which has involved the Digizuite DAM, Episerver’s Content Cloud, and inRiver’s Product Information Management (PIM) software.

Sometimes, listening to technology professionals talk is like listening to a conversation being spoken in a foreign language. Often, hearing or reading a description of cloud-based software is a seemingly endless stream of acronyms, abbreviations, and other ambiguous terms. In our last blog post, we talked a little bit about the “marketing technology stack” – the full group of technology solutions that marketers use to execute all their projects and initiatives. And even though marketers can wo

If your corporate career has spanned more than 15 years, you have live-witnessed the explosion of digital marketing, which is by definition “the use of the Internet, mobile devices, social media, search engines, and other online channels to reach consumers.” It really wasn’t all that long ago – before the mid-2000s specifically – marketing professionals primarily focused on offline avenues to establish their branding and promote their products and services – print advertising, TV and radio, direct mail...

Without content, there would be no marketing – and arguably, no business at all. In an era where organizations rely on digital communication channels to reach their target audiences, it would be impossible to develop any corporate brand without words, images, and videos. As creative professionals, we know the feeling of satisfaction that comes with generating high quality, original content.

Before COVID-19, working from home felt like a perk for many of the people whose companies allowed them to do it. Now, though, at this point in the pandemic’s progression, working remotely feels normal at best, and stifling and isolating at worst. As of the halfway point of 2020, some experts are calling the economy of today an official “working-from-home economy,” with more than 42% of the U.S. labor force working from home full time.

Even with current travel restrictions in place, we were able to sail into previously unchartered territory last week. From the comfort of our own home offices, we traveled to a bright, sunny city in the digital world for Episerver’s first virtual user conference – Ascend B2B 2020.