Ashley Claire Simpson

We came away from the event with many valuable eCommerce perspectives. But if we had to name one key takeaway, it would be this – If you want to maximize business potential, you need to prioritize the customer experience and create rewarding buying journeys, rather than focus on just selling the product.

At some point across all industries, it’s inevitable: every business must grow. Think about it: how often do you actually hear business leaders say that they would be happy for their company to simply maintain “status quo”? (We’re going out on a limb to guess that you’d hear that rarely, if ever.)

Since becoming a member of the Digizuite team in October 2020, Rikke Rasmussen has quickly escalated through the ranks. After joining the company as the Vice President of Service Delivery for the United States, Rikke officially became the organization’s Chief Operating Officer just months later, at the end of December.

Every day is a series of decisions – many of them so subtle and routine that you don’t even recognize them as choices. Take your daily online life, for instance: through every platform you log into, you have the option to engage with hundreds – even thousands – of pieces of content.

While you may hear about products that “sell themselves,” the reality is that every single offering requires some form of sales strategy. And any such strategy inevitably involves communicating properly to potential buyers so that prospective customers understand your unique value propositions – why people should turn to you, and what you sell, in order meet their demands.

When you hear the word ‘ecosystem,’ you might think about the meaning you learned in your high school biology class: a community of living things – people, animals, plants – and their relationship both with one another and with the physical environment they all call home. A digital ecosystem is not so different from a biological one: just swap out the physical environment with a virtual network and add technology solutions to the mix. Your organization’s digital ecosystem is defined by how all software platforms and other IT tools connect with one another, and with the people using them.

There’s always danger in getting too comfortable. Just about any aspect of life can (and will) change – and sometimes overnight. This is as true for people as it is for businesses. For instance, according to Episerver's B2B Digital Experience Report 2020, 17 percent of businesses leaders state that their top threat is “digitally native startups disrupting their industry.”

In October 2020, Episerver highlighted Digizuite in a case study about Etex Group’s digital transformation, which has involved the Digizuite DAM, Episerver’s Content Cloud, and inRiver’s Product Information Management (PIM) software.

Sometimes, listening to technology professionals talk is like listening to a conversation being spoken in a foreign language. Often, hearing or reading a description of cloud-based software is a seemingly endless stream of acronyms, abbreviations, and other ambiguous terms. In our last blog post, we talked a little bit about the “marketing technology stack” – the full group of technology solutions that marketers use to execute all their projects and initiatives. And even though marketers can wo

If your corporate career has spanned more than 15 years, you have live-witnessed the explosion of digital marketing, which is by definition “the use of the Internet, mobile devices, social media, search engines, and other online channels to reach consumers.” It really wasn’t all that long ago – before the mid-2000s specifically – marketing professionals primarily focused on offline avenues to establish their branding and promote their products and services – print advertising, TV and radio, direct mail...

Without content, there would be no marketing – and arguably, no business at all. In an era where organizations rely on digital communication channels to reach their target audiences, it would be impossible to develop any corporate brand without words, images, and videos. As creative professionals, we know the feeling of satisfaction that comes with generating high quality, original content.

Before COVID-19, working from home felt like a perk for many of the people whose companies allowed them to do it. Now, though, at this point in the pandemic’s progression, working remotely feels normal at best, and stifling and isolating at worst. As of the halfway point of 2020, some experts are calling the economy of today an official “working-from-home economy,” with more than 42% of the U.S. labor force working from home full time.

Even with current travel restrictions in place, we were able to sail into previously unchartered territory last week. From the comfort of our own home offices, we traveled to a bright, sunny city in the digital world for Episerver’s first virtual user conference – Ascend B2B 2020.

In honor of Digizuite turning 20 this year, we’re diving deep to explore all the layers of Digital Asset Management (DAM). This post is the final one in a blog series of three, which will come together as 20 reasons why every modern enterprise should integrate a DAM solution into their business strategy. Click here to read Part 1, and click here for Part 2. And for the final part of our 20 reasons...

Chances are, people across your organization rely on their cell phones and other mobile devices to get work done. After all, according to a 2019 Pew Research fact sheet, more people in the United States own smartphones (81%) than laptops (nearly 75%). Being able to manage digital assets from a mobile device is a gamechanger, and a sophisticated Digital Asset Management solution will allow you to do it conveniently. Take the Digizuite™ DAM, for instance: it transcodes and optimizes digital assets for all screens so that whenever a user logs in, they will automatically encounter the interface designed for the device they are on.

In honor of Digizuite turning 20 this year, we’re diving deep to explore all the layers of Digital Asset Management (DAM). This post is the first in a blog series of three, which will come together as 20 reasons why every modern enterprise should integrate a DAM solution into their business strategy.

Digital transformation was a major theme of the last decade. The emergence and explosion of cloud computing and mobile technology since the late 2000s has completely changed both business strategy and the way people behave as consumers. Then, as technologists looked ahead at the 2020s, no one could have predicted a global pandemic (and all the technological implications). Those organizations and industries that had been slow to embrace digital trends have been pushed into the virtual sphere.

[previously featured on MTWO Cloud Americas website] “At their core, organizations are just a giant network of relationships. So if you fail to build those relationships, your chances of succeeding are not very high.” So says Tom Rath, senior scientist, consultant and advisor at Gallup, the renowned US-based analytics and advisory company. This especially rings true for enterprises that are responsible for massive outputs – for instance, any organization involved in the execution of construction projects: general contractors, subcontractors, owners, designers, and the many teams of onsite professionals. Relationship management – including all the communication that sustains these relationships – is the lynchpin of building success.

[previously featured on MTWO Cloud Americas website] Many people find the cloud to be an elusive concept – and understandably so. It’s hard to wrap your head around something you can’t see but is also something central to so much of your day-to-day life.

Dr. Martin Fischer – world-renowned BIM expert and professor of Civil Engineering at Stanford University – can pinpoint the exact moment he discovered the importance of using the best possible method for getting a job done. At just 12 years old, as Fischer was helping his father build part of their family’s new home, he opted to perform one particular task, without a tool that would have made the job much easier. The tool was just a little too far out of reach – literally. When his father, Man