Setting up your digital marketing ecosystem to exceed sales goals

When you hear the word ‘ecosystem,’ you might think about the meaning you learned in your high school biology class: a community of living things – people, animals, plants – and their relationship both with one another and with the physical environment they all call home. A digital ecosystem is not so different from a biological one: just swap out the physical environment with a virtual network and add technology solutions to the mix. Your organization’s digital ecosystem is defined by how all software platforms and other IT tools connect with one another, and with the people using them.

APIs & their marketing power

Sometimes, listening to technology professionals talk is like listening to a conversation being spoken in a foreign language. Often, hearing or reading a description of cloud-based software is a seemingly endless stream of acronyms, abbreviations, and other ambiguous terms. In our last blog post, we talked a little bit about the “marketing technology stack” – the full group of technology solutions that marketers use to execute all their projects and initiatives. And even though marketers can wo

What DAM has to say in the digital marketing conversation

If your corporate career has spanned more than 15 years, you have live-witnessed the explosion of digital marketing, which is by definition “the use of the Internet, mobile devices, social media, search engines, and other online channels to reach consumers.” It really wasn’t all that long ago – before the mid-2000s specifically – marketing professionals primarily focused on offline avenues to establish their branding and promote their products and services – print advertising, TV and radio, direct mail...

Maximize the work-from-home experience for today's marketers

Before COVID-19, working from home felt like a perk for many of the people whose companies allowed them to do it. Now, though, at this point in the pandemic’s progression, working remotely feels normal at best, and stifling and isolating at worst. As of the halfway point of 2020, some experts are calling the economy of today an official “working-from-home economy,” with more than 42% of the U.S. labor force working from home full time.

20 reasons why you need a DAM solution in 2020 (Part 2)

Chances are, people across your organization rely on their cell phones and other mobile devices to get work done. After all, according to a 2019 Pew Research fact sheet, more people in the United States own smartphones (81%) than laptops (nearly 75%). Being able to manage digital assets from a mobile device is a gamechanger, and a sophisticated Digital Asset Management solution will allow you to do it conveniently. Take the Digizuite™ DAM, for instance: it transcodes and optimizes digital assets for all screens so that whenever a user logs in, they will automatically encounter the interface designed for the device they are on.

Transcending Tradition at Episerver’s Ascend B2B 2020

Digital transformation was a major theme of the last decade. The emergence and explosion of cloud computing and mobile technology since the late 2000s has completely changed both business strategy and the way people behave as consumers. Then, as technologists looked ahead at the 2020s, no one could have predicted a global pandemic (and all the technological implications). Those organizations and industries that had been slow to embrace digital trends have been pushed into the virtual sphere.

Using Technology to Build Relationships

[previously featured on MTWO Cloud Americas website] “At their core, organizations are just a giant network of relationships. So if you fail to build those relationships, your chances of succeeding are not very high.” So says Tom Rath, senior scientist, consultant and advisor at Gallup, the renowned US-based analytics and advisory company. This especially rings true for enterprises that are responsible for massive outputs – for instance, any organization involved in the execution of construction projects: general contractors, subcontractors, owners, designers, and the many teams of onsite professionals. Relationship management – including all the communication that sustains these relationships – is the lynchpin of building success.

5D BIM for a Better World

Dr. Martin Fischer – world-renowned BIM expert and professor of Civil Engineering at Stanford University – can pinpoint the exact moment he discovered the importance of using the best possible method for getting a job done. At just 12 years old, as Fischer was helping his father build part of their family’s new home, he opted to perform one particular task, without a tool that would have made the job much easier. The tool was just a little too far out of reach – literally. When his father, Man
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